A Vending Machine Selling T-Shirts For 2 Euros, and No one is buying. See Why

Who doesn’t love a great bargains? Whether it’s on appliances or a new t-shirt, consumers around the world are always looking for a great bargain.

So of course when shoppers came across a vending machine in Berlin,  selling T-Shirts For 2 Euros each (about INR140), they flocked to benefit from the big sale.

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In order to purchase a €2 t-shirt, shoppers had to  watch a video first about the exploited laborers that make cheap clothing possible.

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The video showed who is behind the cheap clothing for sale…

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Often under-age employees are the laborers, who work for up to 16 hours a day.

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…and forCheapClothing2 as little as 13 cents an hour.

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donate

This brilliant social experiment was put on by the non-profit Fashion Revolution, who wants shoppers to reconsider how they shop for their clothes. Watch the entire experiment below:

As you can see in the video above, consumers’ reactions to the video were varied, but almost everyone chose to donate to the cause instead of support cheap labor. This goes to show how powerful a tool education is.

“Consumers didn’t cause this problem, but that doesn’t mean that we shouldn’t be part of the solution,” she added. And by encouraging people to take a stand and show fashion brands they need to start taking responsibility for their actions, Fashion Revolution is already helping to inspire much-needed change.

“We’re not asking people to boycott their favorite stores, we need to change the fashion industry from within by asking the brands and retailers where we like to shop ‘Who made my clothes?’” Fashion Revolution Day founder Carry Somers told Marie Claire.

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