Apple Unveils iPhone 6 & iPhone6 Plus

The Cupertino, California-based technology giant  introduced large-screened iPhone 6 and iPhone 6 Plus and a mobile payment service called the Apple Pay.

It  showed the new iPhone 6 and iPhone 6 Plus, which come in screen sizes of 4.7 inches and 5.5 inches.

The announcements are Apple’s most wide-ranging set of product introductions under chief executive officer Tim Cook, who succeeded co-founder Steve Jobs in 2011. For the past three years, the company had made mostly incremental changes to existing products, raising questions of whether it could build another hit product.

With Tuesday’s line-up, the company is responding by leaping in to new areas of the fiercely competitive consumer-technology industry. “We have some amazing products to show you,” Cook said as he began the event’s presentation. “We think at the end of the day that you will agree that this too is a very key day for Apple.”

Apple is already coming into this year’s product unveiling in a different position than in 2013. Last September, the company’s stock was slumping and it was losing market share to Samsung Electronics Co. and low-cost manufacturers such as Xiaomi Corp. Questions abounded about whether Apple could keep innovating without Jobs.

The new iPhones, meanwhile, will have rounded edges and a thinner frame than earlier models, as well as higher-resolution displays. The iPhone 6 costs $199 to $399 with a two-year contract, while the 6 Plus is priced at $299 to $499.

The devices, which will come in silver, gold and space gray, will be available for pre-order on 12 September and ship from 19 September, the company said. The new iPhones come with a custom A8 64-bit processor, which Apple said is 25% faster than the chips in previous models. The phones have a new motion processor for fitness and health-related applications. Apple said more than 200 carriers support the new handsets.

The iPhone remains the most important piece of Apple’s business. The handset accounted for about half of Apple’s $171 billion in revenue last year, and with sales of the iPad slowing down, the company needs to keep the iPhone a blockbuster in order to maintain growth.

Big Screens

Apple is betting the success of the iPhone will aid the other products introduced on Tuesday. While the new handsets are widely anticipated to be huge hits, the watch, payments system and health software are no sure thing.

Companies such as Samsung have also introduced so-called smartwatches that have smartphone-like functions for checking messages and getting notifications. None have gained widespread traction and the products have seemed more like technology in search of a problem rather than solving a real need.

Similarly, technology that turns a smartphone in a wallet also hasn’t become popular, even with efforts by Google Inc. and EBay Inc.

Fitness-tracking devices like Fitbit also have remained a niche. According to Parks Associates, 2.8 million so-called smartwatches were sold last year, along with another 13.6 million fitness tracking devices. By comparison, one billion smartphones were shipped last year, according to IDC.

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