The owners of the Miss World pageant have announced that there will be no BIKINI round in next year’s competition.
In an interview chairwoman Julia Morley explained: ‘I really… don’t need to see women just walking up and down in bikinis. It doesn’t do anything for the woman. And it doesn’t do anything for any of us.’
Miss World, which was founded in 1951 by Mrs Morley’s late husband Eric, started as a contest dedicated exclusively to swimwear called the Festival Bikini Contest.
But recently, she has come to feel that the swimsuit round is archaic and unnecessary.
As such, the pageant has elected not to broadcast the bikini portion of the show in recent years, judging the girls privately in front of a small panel instead.
But as of 2015, they plan to do away with the BIKINI round altogether. ‘We don’t want to just make them feel like they are walking bodies, you know?’ explained Mrs Morley.
Mrs Morley, who is in her seventies, also revealed that she is hoping to set her competition apart from other pageants by emphasizing brains and personality over physical beauty.