Shah Rukh Khan sure knows how to make news. In a first-of-its-kind, the first trailer of his forthcoming film, Happy New Year, which also stars Abhishek Bachchan and Deepika Padukone, will be launched on WhatsApp on August 14.
For access to the trailer, you need to drop a message, or give a missed call to +91 9819020202 or at 18002004646.
But you will be amazed that things are bit messed up as you call +91 9819020202 you find a IVR speaking that this number doesn’t exists. While you call on other number 1800 200 4646, you can here to sanjeev Kapoor of Khanna khazana fame telling you about the recipes. And subscribing his on call recipes.
Produced by Red Chillies Entertainments Pvt Ltd and distributed by Yash Raj Films worldwide, Happy New Year is slated to hit theatres this Diwali. The film is directed by Farah Khan and also features Sonu Sood, Boman Irani and Vivaan Shah.
As it is said restriction on a WhatsApp broadcast message has been removed for this promotional campaign.