‘Don’ Is New Interpol Brand Ambassador For Crime Prevention Campaign

Internationally-renowned Bollywood superstar Shah Rukh Khan has been roped in as an ambassador for Interpol’s “Turn Back Crime” campaign to promote awareness of how everyone can play a role in preventing crime.

SRK, said to be the first Indian to be made an ambassador for the global campaign, is lending his voice to help spread the message that all of society benefits when citizens respect law and fight crime. “It’s a very special honour to be a part of Interpol’s Turn Back Crime campaign as an ambassador,” said Shah Rukh.

“As Mahatma Gandhi once said, ‘I shall not fear anyone on Earth. I shall fear only god. I shall not bear ill will toward anyone. I shall not submit to injustice from anyone. I shall conquer untruth by truth. And in resisting untruth, I shall put up with all suffering, if I have to.

“We all should believe in this maxim and in whatever way possible resolve not to let unjust people who might threaten us with criminal activity make us fear them.

“Because I believe we can, we should, and we must stand together against the few who commit crimes against any human being, in whatever form or guise these crimes might take,” Shah Rukh said in a statement.

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