Facebook declares: LOL is over

Facebook declares: LOL is over

Shortened form of ‘laugh out loud’ is being replaced online by ‘haha’

The use of LOL, the acronym of laugh out loud, is waning and being replaced by “haha” and emoji, according to a study into “e-laughing” conducted by Facebook.

An analysis of posts in May found that even “hehe” is more common thanLOL.

Just 1.9 per cent of posts featured LOL, compared with 51.4 per cent for “haha”. Emojis featured in 33.7 per cent of posts and “hehe” came in third place with 13.1 per cent.

The study focused on Facebook posts and did not include direct messages, where users would be more likely to “e-laugh”.

The analysis found that men and women used different modes to convey amusement.

Men tended to use more “haha” and “hehe”, while women tended to prefer emoji.

Location also played a part.


The darker the color is, the more popular a laugh is in one state compared to other states

The study concluded: “The maps broadly show that haha and hehe are more popular on the west coast, emoji are the weapon of choice in the midwest, and southern states are fond of lol.

“Presidential campaigns, take note: the battleground states of Ohio and Virginia are haha states, while the candidates’ emoji games will surely be key in determining who emerges victorious in Florida.”

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