
ISLAMABAD: A draft code of conduct prepared by
the government of Pakistan for the electronic media contains a long
list of “do’s and don’ts” but there is no answer to the real question
as to who would regulate these private television channels.
The fundamental principles in regard to the content of electronic
media as laid down in the draft code of conduct, has already been
there in one form or the other in the Constitution, law or regulations
but it was the utter failure of Pemra to get them implemented.
It was more because of Pemra’s failure to regulate the electronic
media than want of new regulations that resulted into producing an
unfettered media, which crossed all limits of indecency, bias,
subjectivity, partiality and sensationalism.
Not only that the Pemra laws and rules are blatantly violated but
there is also no check on the illegal channels shown on cable network.
According to the draft code of conduct prepared by the government, no
content shall be aired which (a) is against the Islamic values,
ideology of Pakistan or founding fathers of the nation, including
Quaid-i-Azam and Dr Allama Muhammad Iqbal; (b) contains a call to arms
against the Federation of Pakistan or anything against the integrity,
security and defence of Pakistan; (c) passes derogatory remarks about
any religion, sect, community or uses visuals or words contemptuous of
religious sects and ethnic groups or which promotes communal and
sectarian attitudes or disharmony; (d) contains anything indecent,
obscene or pornographic; (e) contains abusive comment that incites
hatred and contempt against any individual or group of persons, on the
basis of race, caste, nationality, ethnic or linguistic origin,
colour, religion, sect, sex, sexual orientation, age, mental or
physical disability; (f) is in violation of copyrights or other
related property rights as protected under any law for the time being
in force; (g) is against basic cultural values, morality and good
manners; (h) is likely to incite, aid, abet, glamorise or justify
violence, commission of any crime, terror or leads to serious public
disorder; (i) is known to be false or there exists sufficient reasons
to believe that the same may be false beyond a reasonable doubt; (j)
contains aspersions against the judiciary or armed forces of Pakistan;
(k) amounts to intimidation, blackmail or false incrimination of any
person (l) is defamatory as defined in the prevalent laws; (m) depicts
behaviour such as smoking and drug abuse as glamorous or desirable;
and (n) shows alcoholic beverages, tobacco products or any other
The draft code of conduct also bars the media from airing statements
of proscribed organisations.
Regarding news and current affairs programmes, the draft code of
conduct says that news, current affairs or documentary programmes
shall present information in an objective, accurate, impartial and
balanced manner. (2) Any political or analytical programme, whether in
the form of a talk show or otherwise, shall be conducted in an
objective manner ensuring representation of the concerned parties and
the guests shall be treated with due respect. (3) Programmes on sub
judice matters may be aired in informative manner and shall be handled
objectively. (4) News shall be clearly distinguished from commentary,
opinion and analysis. (5) Gloomy, sensational or alarming details not
essential to factual reporting shall not be aired as a part of news
bulletin. (6) Footages of gory scenes including bloodshed and dead
bodies shall not be aired. (7) Content based on extracts of court
proceedings, police records and other sources shall be fair and
correct. (8) In talk shows or other similar programmes, the licensee
shall ensure that- (a) The topic of programme is clearly highlighted;
(b) information being provided is not false, distorted, inappropriate
or misleading and relevant facts are not suppressed for commercial,
institutional or other special interests; (c) the programme is
conducted in an objective and unbiased manner; (d) programme does not
debase or abuse a person or group of persons; and (e) does not intrude
into private life, grief or distress of individuals. (9) Any personal
interest of a reporter or presenter which may call into question due
impartiality of the programme shall be disclosed prior to airing of
the programme. (10) Licensee shall not conduct media trial of any
person in connection with an ongoing investigation and shall, while
airing content, present both sides of the story. (11) News or any
other programme shall not be aired in a manner that is likely to
jeopardise any ongoing inquiry, investigation or trial.
The draft code of conduct also set limits for advertisement, religious
tolerance, protection of women and children, etc. It also seeks the
setting up of in-house monitoring committee in each channel to ensure
compliance of the code.
The selection criteria of the members of in-house monitoring committee
to be appointed by the licensee as required under Section 20(f) of the
ordinance shall be provided to Pemra.
The members of in-house monitoring committee shall act independently
to ensure that nothing is aired in violation of this code and the
ordinance and shall be provided all necessary facilitation by the
licensee in this regard.
Coutesy: Internews